Saba Iqbal

I'm Saba Iqbal — a pharmacist turned medical copywriter and content strategist who believes that science and storytelling belong together.

Over the past few years, I've written for healthcare agencies, biotech startups, and medical brands — helping them turn complex data into clear, human-centered stories that connect with patients, physicians, and the people behind the science.

My work also extends into pharma advertising and healthcare marketing, where I create compliant, creative copy for both HCP and DTC audiences. From campaign messaging and promotional materials to patient engagement content, I help brands communicate with clarity, accuracy, and empathy — while keeping every claim MLR-ready

I love the creative side of healthcare marketing — the messaging, the tone, the psychology behind why words move people. But I also enjoy the structure and systems that make it all work — from SEO frameworks to content workflows and automation tools.

Basically, I'm half scientist, half storyteller.

I've worked on everything from regulatory content and patient education blogs to brand campaigns and clinical trial ads.

And when I'm not writing? I'm usually at my community pharmacy, managing the daily flow of real-world healthcare, or spending time with my little one — which, honestly, keeps me more organized than any project management app ever could.